I taught quilting in Hilton Head, SC, and stayed at a lady's house. She had this appliqued kit quilt from the 1960's, and it looked familiar to me. I'm going to have my mom and sisters look at it, I think this is the same poppies quilt kit that my mom made for my sisters' double bed around 1964. If it isn't the same kit, then it is very similar except for the color.
I remember the quilt kit, the fabric had very light blue printed lines all over it, to show where to add the applique and where to hand quilt it. My mother did two, a quilt with orange and yellow poppies, and one with lavendar/purple flowers.